Quotation marks, opening and closing. The term is guillemets, pronounced GEE-uh-may, g as in get, often used in Europe. See Interim Manual Section 6.e(1). Sometimes they are inverted, as explained, but not in this example. Just substitute English quotation marks. However if BOTH guillemets and English quotation marks are used in the book, add a TN to explain that English quotation marks are used in braille for both. It's explained in the Manual clearly.